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                  <text>FORMAL REMAPJCS TO PRESS CONFERENCE
by Dr. Grant S. Shockley

October 24, 1980

Good a f t e r n o o n , l a d l e s and gentlemen.
I n t h e packet you've been g i v e n today i s a c o m p i l a t i o n o fh i s t o r i c a l m a t e r i a l about
t h e 1 0 3 - y e a r - o l d i n s t i t u t i o n c a l l e d P h i l a n d e r Smith C o l l e g e , andsome i n f o r m a t i o n
about a s l i g h t l y l e s s - o l d e n t e r p r i s e c a l l e d Grant Shockley.
T h i s p a s t Tuesday I was o f f i c i a l l y i n s t a l l e d as t h e e i g h t h P r e s i d e n t o f P h i l a n d e r
Smith.

I t i s an assignment t h a t I l o o k f o r w a r d t o w i t h a g r e a t d e a l o f e x c i t e m e n t .

D u r i n g t h e p a s t months s i n c e my w i f e andI moved t o L i t t l e Rock, i thasbecome
obvious t h a t t h i s i s a c i t y t h a t i s committed t o b e i n g a v i t a l member o f t h a t league
o f c i t i e s w h i c h i s g i v i n g l e a d e r s h i p t ot h e New South. The s i g n s a r e ever5nflrhere —
c o n s t i t u t i o n a l r e v i s i o n , new c o n s t r u c t i o n and t h e a r r i v a l o fnew i n d u s t r y — b u t •
the signs are not j u s t these.

They a r e p r e s e n t i n t h e a t t i t u d e s o fp e o p l e ,t h e

s p i r i t o fc o o p e r a t i o n t h a t I sense, t h e d e s i r e on t h e p a r t o fa l l t o make L i t t l e
Rock and t h e S t a t e o fArkansas synonymous w i t h e n l i g h t e n e d p r o g r e s s f o r a l l .
So l o n g asI am t h e P r e s i d e n t o f t h i s i n s t i t u t i o n , i t w i l l bemy g o a l t oseet o i t
t h a t P h i l a n d e r Smith p a r t i c i p a t e s i n andb e n e f i t s from t h i s p r o g r e s s and t h a tt h e
c o l l e g e w i l l a l s o p l a y an i m p o r t a n t r o l e i n c o n t r i b u t i n g t ot h i s p r o g r e s s .

Before I proceed any f u r t h e r , I want yout oknow t h e people who w i l l a s s i s t me i n
reaching t h i s goal.
P h i l a n d e r Smith.

F i r s t , my c o l l e a g u e s andu l t i m a t e bosses, t h e t r u s t e e s f
o

Nota l lo fthem c o u l d be h e r e t o d a y , s i n c e I ' v e a l r e a d y used

up most o f t h e i r week w i t h my i n a u g u r a t i o n andtwodays o fboard m e e t i n g s . However,
some m i g h t be p r e s e n t andI would l i k e t oi n t r o d u c e them t o y o u t t h i s t i m e .
a

�-2-

Now I would l i k e t o i n t r o d u c e my E x e c u t i v e C o u n c i l S t a f f . When t h i n g s go wrong,
these a r e the men

I ' l lblame; when t h i n g s go w e l l , these are t h e men whose work

I plan to take c r e d i t f o r ;
1)

Dr. Crawford J. Mims, V i c e P r e s i d e n t f o r Academic S e r v i c e s

2)

Dr. W i l l i a m H. F o w l e r , V i c e P r e s i d e n t f o r A d m i n i s t r a t i v e S e r v i c e s

3)

Dr. C h a r l e s E. N e s b i t t , V i c e P r e s i d e n t f o r Student S e r v i c e s

4)

Dr. M c K i n l e y Newton, V i c e P r e s i d e n t f o r Governmental R e l a t i o n s

5)

Mr. Donald L. Moore, D i r e c t o r o f D e v e l o p m e n t / I n s t i t u t i o n a l Advancement/
Fund R a i s i n g

This i s t h e team t h a t has been assembled t o g i v e l e a d e r s h i p t o P h i l a n d e r Smith
as we p l o t some new s t r a t e g i e s f o r t h e 1980's and beyond.

I t ' s no s e c r e t t h a t t h e c o l l e g e has been t h r o u g h some rough t i m e s r e c e n t l y f o r
w h i c h i t has r e c e i v e d some bad p r e s s .

I n t h a t sense. P h i l a n d e r Smith i s n o t u n l i k e

t h e C i t y o f L i t t l e Rock, w h i c h too went t h r o u g h a t u r b u l e n t p e r i o d and winced
i n the glare of unfavorable p u b l i c i t y .

However, t h e c i t y has earned t h e r i g h t

t o a new image and t h e c o l l e g e w i l l do t h e same.

I hope w i t h i n t h e coming months t h a t what we do a t t h e c o l l e g e w i l l be marked by
three c h a r a c t e r i s t i c s :
1)

An openness t o change, p a r t i c u l a r l y as evidenced i n t h e academic
programs and i n s t r u c t i o n a l i n n o v a t i o n we w i l l be p r e p a r e d t o o f f e r .

2)

An openness t o our immediate n e i g h b o r s , as evidenced by our
w i l l i n g n e s s t o work w i t h them i n t h e improvement o f t h e i r s o c i a l
e d u c a t i o n a l , v o c a t i o n a l , r e c r e a t i o n a l and p h y s i c a l w e l l - b e i n g .

3)

An openness t o t h e g r e a t e r c i t y and s t a t e community, as evidenced
by our d e s i r e t o make a m a j o r c o n t r i b u t i o n t o t h e q u a l i t y o f l i f e
i n L i t t l e Rock and t h e g r e a t S t a t e o f Arkansas.(Land o f O p p o r t u n i t y ) .

�-3-

I hope t h a t my a d m i n i s t r a t i o n w i l l be known f o r a sense o f o r d e r l i n e s s when i t
comes t o our p l a n n i n g process f o r t h e f u t u r e .

L i k e a l lgood academics, I'm

o c c a s i o n a l l y g u i l t y o f l a p s i n g i n t o t h e s t e r e o t y p e o f t h e absent-minded p r o f e s s o r .
However, t h a t does n o t p r e v e n t me f r o m b e i n g k e e n l y aware o f t h e need f o r a
c a r e f u l process t h a t g e t s t h e r i g h t answers because i tasks t h e r i g h t q u e s t i o n s .
I n t h e coming y e a r , we w i l l be g o i n g t h r o u g h a 10-step process o f p r o b i n g and
implementing.
1)

These a r e t h e t e n s t e p s :

We w i l l be e v a l u a t i n g t h e n a t u r e , purpose and m i s s i o n o f h i g h e r
e d u c a t i o n f o r B l a c k y o u t h today. .Unless we c o n s i d e r t h a t broad
i s s u e , i t w i l l be d i f f i c u l t t o f i n d our n i c h e

2)

w i t h i n that universe.

I n l i g h t o f t h a t e v a l u a t i o n , we w i l l a t t e m p t t o s t a t e t h e g o a l s ,
o b j e c t i v e s and aims o f t h a t c r u c i a l segment o f t h e w o r l d o f h i g h e r
education.

3)

We w i l l t h e n b e g i n t o c a l c u l a t e t h e p r o p e r a c t i v i t i e s f o r a f o u r year, co-educational, l i b e r a l arts-based, premulti-career, r e s i d e n t i a l ,
c e n t e r c i t y , p r e d o m i n a n t l y B l a c k c o l l e g e — w h i c h i s what P h i l a n d e r
Smith i s .

4)

'

-

Then we w i l l i d e n t i f y q u a n t i t a t i v e l y t h e optimum number o f s t u d e n t s ,
f a c u l t y , s t a f f , f a c i l i t i e s and equipment needed t o implement our
program.

5)

Our f i f t h s t e p w i l l be t o p u t an a c c u r a t e p r i c e t a g on what we p l a n
t o do —

6)

i n s h o r t , t o b u i l d a budget t h a t can be j u s t i f i e d .

T h i s s t e p i s a c t u a l l y an i m p l i c i t t h r e a d r u n n i n g t h r o u g h t h e whole
p r o c e s s , and i t i s t h e c o n t i n u e d assessment o f whether i t i s w i s e t o
c o n t i n u e d o i n g c e r t a i n t h i n g s as t h e y have done i n t h e p a s t . Sometimes t h e answer w i l l be an emphatic "yes". A t o t h e r times i tw i l l be
a r e s o u n d i n g "no", i . e . c o s t b e n e f i t a n a l y s i s / c o s t e f f e c t i v e p l a n n i n g .

�-4-

7) The seventh s t e p , l i k e t h e s i x t h , a c t u a l l y runs t h r o u g h t h ewhole process
t o o , and i ti st h ec o n s t a n t c o m p a r a t i v e a n a l y s i s o f where we a r e i n
r e l a t i o n t owhere we want t obe. I n s h o r t , we p l a n t o t a k e s t o c k o f what
we a r e d o i n g a t r e g u l a r i n t e r v a l s .

8) Once we have r u n t h r o u g h these f i r s t seven s t e p s o f a n a l y s i s and
e v a l u a t i o n , t h e n we w i l l have t omake some d e c i s i o n s . There i sa
tendency sometimes i nAcademe t odo some g r e a t a n a l y s i s b u tt o f a l l
s h o r t on i m p l e m e n t a t i o n .

Once we've e s t a b l i s h e d o u r g o a l s ; we're

g o i n g t omove. Sooner o r l a t e r you have t o s t o p c u t t i n g b a i t and
start fishing.

9) When y o u go f i s h i n g you need t ohave a b o a t , o r a r o dand r e e l , o r
a t l e a s t a s t r i n g and a hook. And even a s t r i n g and a hook c o s t
money. So o u r n i n t h s t e p w i l l be an a g g r e s s i v e search f o r t h eo p e r a t i n g
and c a p i t a l funds t odo b u s i n e s s every day as w e l l as t o expand t h e
scope o f a c t i v i t i e s .

10)

F i n a l l y , and t h i s s t e p i sr e l a t e d t o #9,we w i l l o u t l i n e and d e s c r i b e
o u r program w i t h c l a r i t y and i m a g i n a t i o n t o a l lo f those whose l i v e s
we t o u c h , whether t h e y be s t u d e n t s , t r u s t e e s , c o r p o r a t e donors o r
government o f f i c i a l s .

Now I want t omake i t c l e a r t h a t we're n o t s t a r t i n g a t ground zero today.
Some o f these s t e p s a r e a l r e a d y underway.

I n a d d i t i o n , one o f t h ep r e r o g a t i v e s

of b e i n g a c o l l e g e p r e s i d e n t i sb e i n g a b l e t ouse h i s judgement t o a r r i v e a t some
c o n c l u s i o n s b e f o r e a l lt h ea n a l y s i s has been completed and t h e n f i n d i n g t h e r i g h t
facts t oj u s t i f y h i sdecisions.

�-5'

I would l i k e t o t a k e j u s t a fewmore minutes t o t e l l yousome o f t h eg o a l s I have
and t h a t I w i l l be t r y i n g t o s e l l t omy b o a r d , my f a c u l t y , o u r s t u d e n t s and t h e
p h i l a n t h r o p i c community.

The f i r s t w i l l be a r e s t r u c t u r i n g o fo u r c u r r i c u l u m i n t o seven and p o s s i b l y
eight divisions:

t h eh u m a n i t i e s , t h es c i e n c e s , t h es o c i a l s c i e n c e s , t e a c h e r

e d u c a t i o n , h e a l t h and p h y s i c a l e d u c a t i o n , home economics, business a d m i n i s t r a t i o n and
communications.
There i sn o t h i n g p a r t i c u l a r l y m a g i c a l about t h i s a l i g n m e n t .

However, what i t

does i st o g i v e o f f i c i a l acknowledgement t o s e v e r a l phenomena. Among themi s
the a l m o s t clamorous demand b y s t u d e n t s f o r p r e p a r a t i o n t o j o i n t h e w o r l d o f
b u s i n e s s , i n d u s t r y and communications.
i n business.

O n e - t h i r d o fo u r s t u d e n t s a r e m a j o r i n g

We owe them t h eb e s t p o s s i b l e t r a i n i n g .

My second g o a l i st o e s t a b l i s h an a g g r e s s i v e r e c r u i t m e n t program t h a t w i l l ,
b e f o r e t o ol o n g , b r i n g us t ot h ec o s t - e f f e c t i v e e n r o l l m e n t l e v e l o f1,000
s t u d e n t s . An e x c i t i n g c u r r i c u l u m w i l l , o f c o u r s e , p l a y an i m p o r t a n t r o l e i n
a t t r a c t i n g a l a r g e r s t u d e n t body.

There a r ea l s o some l o n g overdue c a p i t a l improvements needed t h a t w i l l a l s o s e r v e
t o i n t e r e s t h i g h s c h o o l s t u d e n t s i n what P h i l a n d e r Smith has t o o f f e r .

We a l r e a d y have a good b u i l d i n g f o r h u m a n i t i e s and t h ef i n e a r t s . We have a
r e l a t i v e l y new s c i e n c e b u i l d i n g .

However, w i t h i n t h e n e x t f i v e y e a r s i t i s

i m p e r a t i v e t h a t we b u i l d a new f a c i l i t y t h a t w i l l house o u r p r e s e n t and p r o j e c t e d
o f f e r i n g s i ne d u c a t i o n as w e l l as h e a l t h and p h y s i c a l e d u c a t i o n . Home economics
w i l l a l s o demand a new u n i t , as w i l l b u s i n e s s a d m i n i s t r a t i o n .
•touched upon t h er a t i o n a l e f o r b u s i n e s s a d m i n i s t r a t i o n .

I've already

Our s t u d e n t s want t h i s

e d u c a t i o n and L i t t l e Rock, Arkansas and, i n d e e d , t h e n a t i o n a l la r el o o k i n g f o r
w e l l - t r a i n e d b l a d e men andwomen i nt h i s f i e l d .

�-6-

Why Home Economics? Because t h i s f i e l d i s no longer a program that teaches young
women i n s t a r c h e d aprons to c l e a n house and s e t a t a b l e .

F r o p e r l y organized, i t

can encompass e v e r y t h i n g from c l i n i c a l d i e t e t i c s to f a s h i o n design to r e s t a u r a n t
management.

S i m i l a r l y , the need f o r a b u i l d i n g to house h e a l t h and p h y s i c a l education i s not
intended to be an expensive f a c i l i t y i n which 11 guys i n s h o r t s can play basketb a l l and dream of c a r e e r s i n the NBA w h i l e an adoring student body cheers them on.
We a r e t a l k i n g about a f a c i l i t y i n which a l lstudents can e x e r c i s e and t r a i n t h e i r
bodies w h i l e t h e y ' r e a l s o expanding t h e i r mental horizons elsewhere on campus.
A f a c i l i t y i n which they can prepare f o r c a r e e r s as r e c r e a t i o n l e a d e r s , s p o r t s
program d i r e c t o r s , p h y s i c a l t h e r a p i s t s , coaches and s i m i l a r f i e l d s of endeavor.

The c o n s t r u c t i o n of these new s t r u c t u r e s w i l l a l s o make p o s s i b l e the r e s t o r a t i o n
of Cox H a l l i n t o a f i r s t - c l a s s , coordinated a d m i n i s t r a t i o n b u i l d i n g so that the
s i x of us a t t h i s t a b l e and our s t a f f s don't have to earn our keep running around
from b u i l d i n g to b u i l d i n g whenever we want to see each other.

Cox H a l l , by the

way, f o r those of you who don't know i t , i s an h i s t o r i c s i t e —

i t ' s the f i r s t

home of the U n i v e r s i t y of L i t t l e Rock.

'

I t i s my estimate that the c o s t of t h i s p r o j e c t e d c o n s t r u c t i o n and renovation
w i l l run i n the neighborhood of about $4+ M i l l i o n .

U n l i k e many urban i n s t i t u t i o n s , we a r e b l e s s e d with room to grow. A very wise
predecessor of mine. P r e s i d e n t M, L a f a y e t t e H a r r i s , s k i l l f u l l y acquired some
12 c i t y blocks to c r e a t e our campus. Much of t h i s land i s vacant, ready to be
excavated and b u i l t upon.

We have another c a p i t a l need and t h a t i s f o r an i n c r e a s e d endowment. The i d e a l
s i t u a t i o n f o r any c o l l e g e , according to the experts i n higher education, i s to
have $1,000,000 i n endowment f o r every hundred students. Based upon that formula.
P h i l a n d e r should have about $6,000,000 to help s u b s i d i z e the education of i t s

�-7-

c u r r e n t s t u d e n t p o p u l a t i o n o f a p p r o x i m a t e l y 600.

Our t o t a l endowment i s o n l y $825,000, w h i c h throws o f fa r e t u r n o f some $50,000
per y e a r .

That i s a v e r y meager source o f h e l p f o ro u r annual budget o f $3,818,000.

Where does t h e r e s t o f i tcome from?

$250,000 comes from t h e U n i t e d Negro C o l l e g e Fund, o f w h i c h P h i l a n d e r Smith i sa
member.

A n o t h e r $400,000 comes f r o m s e v e r a l sources w i t h i n t h e U n i t e d M e t h o d i s t Church.

Those t h r e e i t e m s add up t o $700,000, l e a v i n g a balance o f $3,118,000.

I n many c o l l e g e s , 50 p e r c e n t o f t h e budget s h o u l d come from t u i t i o n .

At

P h i l a n d e r Smith t h a t f i g u r e i s more l i k e 10 per c e n t , e x c l u d i n g s t u d e n t use o f
f e d e r a l g r a n t s and l o a n s .

A t any r a t e , when o u r t u i t i o n charges a r e met f u l l y ,

t h a t s h o u l d be a source o f a p p r o x i m a t e l y $940,000. Coupled w i t h a r e t u r n on
a u x i l i a r y e n t e r p r i s e s o f $506,000, t h a t b r i n g s us t o a t o t a l revenue o f $2,146,000.
F e d e r a l program s u p p o r t produces a n o t h e r $1,500,000 i n revenue, so now we're
l o o k i n g a t a t o t a l o f $3,646,000 — and t h a t a l lsounds p r e t t y good u n t i l you
s t a c k i t up a g a i n s t o u r a c t u a l need, w h i c h , as I ' v e s a i d , i s $3,818,000.

I n other

words, we a r e s t a r i n g a t a s h o r t f a l l o f $200,000 f o r t h i s f i s c a l y e a r .

That i s

money w h i c h w i l l have t o be r a i s e d from new sources i n t h e business and foundat i o n s e c t o r s , f r o m i n d i v i d u a l s , from churches and from p u b l i c agencies.

I have no i l l u s i o n s about t h i s t a s k b e i n g an easy one. However, I have g r e a t
i

f a i t h i n o u r a b i l i t y t o g e t t h e j o b done w i t h t h e h e l p o f o u r f r i e n d s , supjporters
•and w e l l - w i s h e r s i nArkansas and e l s e w h e r e . We c e r t a i n l y hope t o number t h e
r e p r e s e n t a t i v e s o f t h e press i n t h i s number o f o u r f r i e n d s .

And l e t me say t h a t

I have no problems w i t h c r i t i c a l r e v i e w s i fwe're d o i n g something wrong. I expect
t h e press t o i n f o r m t h e p u b l i c .

B u t I a l s o ask y o u r c o o p e r a t i o n i np o r t r a y i n g

t o t h e l a r g e r communityour successes as we move t o r e - e s t a b l i s hP h i l a n d e r Smith
^^^^^•.M,%^

dMiifeee: 'Abwi-het ^Wk-ansas »!^*?nMrcej

�We have o n l y one p r o d u c t

our g r a d u a t e s . For over 100 years we have p l a c e d our

p r o d u c t s i n p o s i t i o n s o f l e a d e r s h i p and s e r v i c e i n t h i s c i t y , t h i s s t a t e and around
the c o u n t r y . P h i l a n d e r a l u m n i a r e c r i t i c a l t o t h e success o f our l o c a l s c h o o l
system.

They a r e i n key p o s i t i o n s o f l e a d e r s h i p on t h e c i t y ' s board o f d i r e c t o r s

and on j u d i c i a r y benches. The d i r e c t o r o f t h e s t a t e employment s e c u r i t y department,
Henry McHenry, i s a g r a d u a t e o f t h i s i n s t i t u t i o n as i s our c i t y manager, Mahlon
Martin.

They h o l d p o s i t i o n s i n business and i n d u s t r y and i n t h ep r o f e s s i o n s

o f l a w and m e d i c i n e .

P h i l a n d e r Smith C o l l e g e i s indeed a n o t h e r Arkansas r e s o u r c e .

I t s impact w i l l be

even g r e a t e r i n t h e y e a r s t o come.

We a r e most p l e a s e d t o have had you on o u r campus t h i s a f t e r n o o n . B e f o r e I c o n c l u d e ,
I would a l s o l i k e t o add a p e r s o n a l word o f thanks on b e h a l f o f t h e e n t i r e c o l l e g e
community f o rt h e g r a c i o u s and f l a t t e r i n g coverage you have a l l g i v e n us t h i s
p a s t week as we have launched my a d m i n i s t r a t i o n .

I thas meant a g r e a t d e a l t o

a l l o f us. Thank you a g a i n .

And now, i ft h e r e a r e any q u e s t i o n s , I ' l lbe pleased t o t r y t o answer them.

�</text>
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