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                  <text>PHILANDER SMITH COLLEGE
RENAISSANCE PLAN
PHASE ONE: 2006 -

2012

LHILANDER
S M I T H

C O L L E G E

T H I N K J U S T I C E

WALTER M . KIMBROUGH, PH.D.
PRESIDENT

�Table of Contents
Introduction

3

The Planning Process

4

The Renaissance Plan

5

Introduction
As with any organization, Philander Smith College continues to evolve
in its quest to educate students to serve the State of Arkansas, the nation,
and the world. Strategic planning is an important process in that it helps
to develop a direction for the institution as it meets these goals in a rapidly
changing, ever evolving environment. This fluid nature of the world as we
know it also then requires that this plan serve as a guide, but not as a rigid
formula, as the institution must remain fluid enough to respond to the
environment as needed.
With a new administration taking the lead in early 2005, from the outset
the idea was for the College to take a tough look at all of its operations
in an effort to improve. A thorough review of the history of the College
painted a picture of Philander Smith from an earlier era where it was viewed as a premiere institution of
higher education. While the national landscape of higher education changed rapidly, the College evolved
slowly and found itself with an image that is less than desirable. The new leadership determined that the
College was in need of a Renaissance.
The 2006-2012 Renaissance Plan helps to set the agenda for the College. It serves more as a strategic agenda,
listing the initiatives, objectives, and actions needed to facilitate the renaissance of the College. The plan
culminates two years of dialogue by many stakeholders who expressed great interest in helping the College
flourish. These constituents will continue to be relied upon as we move forward with the renaissance of the
institution.

Walter M . Kimbrough, Ph.D.
President

T H I N K J U S T I C E

�The Planning Process
The planning process for the 2006-2012 Renaissance Plan began in January 2005 as Walter M . Kimbrough
began serving the College as president. One-on-one meetings were held with over 50 employees to gather
some sense of their history with the College, their impressions, and their ideas for the future. In March
of 2005, 40 faculty and staff, and 23 students participated in focus groups led by the president. These
conversations attempted to determine where the College was at the time by asking three salient questions:
1. What are we doing that we should continue to do?
2. What are we doing that we should stop doing?
3. What are we not doing that we should start doing?
In addition, participants were asked to share their ideal vision for PSC.
In June of 2005, 15 alumni and 24 community group representatives engaged in focus group sessions as
well. They were asked to provide feedback on these four questions:
1. If you were to write a recommendation for PSC, what would you say?
2. What have you heard others say about PSC?
3. What areas do we need to work on?
4. How can PSC help you do a better job?
Using this feedback, several broad themes were developed to begin the strategic planning process. During the
Presidential Inauguration in September of 2005, the overall vision of creating a renaissance was crystallized
and shared through the inaugural address.
That fall, the College contracted with the Thoma Thoma firm, a group that specializes in branding, to begin
engaging the leaders of the College in determining the unique identity of the College. As a part of that
process, they completed separate focus groups that reinforced the findings of the sessions conducted by the
president.
In March of 2006, twenty-four faculty and staff, and twenty members of the executive council (chairs,
directors, cabinet) reviewed the broad themes and began offering action items to achieve these goals. Those
suggestions were added to the overall document. In June of 2006, the Board of Trustees was surveyed for
feedback, and their comments were used to modify the document, especially one of the main initiatives.
In September of 2006, thirty-five faculty and staff came back together in focus groups to review the plan and
the initiatives, and to begin to talk specifically about how to accomplish the initiatives. These conversations
led to a jump start in developing initiative one related to developing a unique identity for the College, and
the key task to be completed to drive the entire plan.
In November of 2006, the Executive Council again reviewed the plan and offered additional objectives and
the strategic agenda was set as a guide for the next six years. On February 15, 2007, the Board of Trustees
voted to approve the plan.

Celebrate

the

Renaissance

�PHILANDER SMITH COLLEGE RENAISSANCE PLAN
PHASE ONE: 2 0 0 6 - 2 0 1 2
MISSION

Philander Smith College's mission is to grant access to higher education to individuals who are, or who have
the potential to be academically talented, regardless of their social, economic, or educational background. This
includes the holistic development of students, the goal of helping them reach their potential as human beings, and
contributing members of society, the preparation of students for life in this pluralistic, complex, and technological
society, and enabling students to understand other cultures.

EMERGING MISSION
Philander Smith College's mission is to graduate academically accomplished students who are grounded as advocates
for social justice, determined to intentionally change the worldfor the better.

VISION:

To Experience a Renaissance.

Philander Smith College will become a competitive institution within its peer group in the region and the UNCF,
ranking above average in key indicators, including retention, graduation, and enrollment.

Strategic Initiative #1: The College will identify, develop, and promote a unique
niche (brand or identity) that affirms its heritage as a historically Black college, and
strengthens its relationship with the United Methodist Church
Objective 1.1

Develop a unique niche

Actions
Responsible Units
Dates

A.
The College will survey competitors to determine opportunities for a
new niche, or reinforcing an existing program
Cabinet
Fall 2006- Spring 2007
B.
Review curriculum to ensure it matches the niche
Academic Affairs (part of Objective 2.4)
Fall 2006- Spring 2007
C.
Develop marketing and promotional plan for niche
Institutional Advancement
2007
D.
Assign resources to promote the niche
Fiscal Affairs
2007- 2012

T H I N K J U S T I C E

�Objective 1.2
Engage local entities that will buy in (philosophically and financially)
to the development of the niche
Actions
Responsible Units
Dates

A.
Discuss ideas with key city/state leaders
President
Fall 2006
B.
Bring key constituencies (persons, organizations, etc.) to
the table to share the niche and solicit their involvement
President
Spring 2007

Initiative 1 Success Indicators:
1. Develop the curriculum to define, support, and grow this niche
2. Restructure academic program to reflect the current trends and needs of the community, as well as reflective of
the interests of today's students

Strategic Initiative #2: The College will strengthen its academic profile (including
enrollment), programs, and performance
Objective 2.1

Raise admissions standards

Actions
Responsible Units
Dates

A.
Propose and implement new standards for freshmen
entering the college beginning fall 2009
Faculty Senate; Recruitment and Admissions; President
Fall 2007- Spring 2008
B.
Publicize new standards to prospective students
Faculty Senate; Recruitment and Admissions; President
Fall 2008

Objective 2.2
Provide a limited number of admits for students not meeting
full admissions standards, and fully support those admitted
Actions
Responsible Units
Dates

A.
Develop new programs that emphasize study skills and test taking
ICC
By Summer 2008
B.
Develop a summer bridge program for marginally admitted
students
ICC
By Summer 2008

Celebrate

the

Renaissance

�Objective 2.3

Reduce the percentage of students requiring remediation to less than 2 5 %

Actions
Responsible Units
Dates

Objective 2.4

A.
Develop a phase-in plan for reducing students needing remediation
Recruitment and Admissions; Faculty Senate; Institutional Research
By May 2008

Review entire college curriculum

Actions
Responsible Units
Dates

A.
Complete academic restructuring
Academic Affairs
By May 2008

B.
Re-design developmental studies
Academic Affairs
2006 - 2008
C.
Completely review and revise PSMI program
PSMI; Academic Affairs
By May 2008

Objective 2.5

Re-establish a career services program

Actions
Responsible Units
Dates

A.
Revise Title III program for ICC
Student Affairs; Title III
By September 2006
B.
Complete hires for the new ICC program
Student Affairs
By September 2006

Objective 2.6

Develop a comprehensivefirstyear experience program

Actions
Responsible Units
Dates

A.
Review freshman year curriculum
Academic Affairs; Student Affairs
2006 - 2007
B.
Formalize the freshman mentor program
Student Affairs
By August 2006

6

T H I N K J U S T I C E

�C.
Continuously revise and strengthen orientation program
Student Affairs
2006-2012
D.
Develop comprehensive first year academic advising program
Student Affairs; Academic Affairs
By August 2007
E.
Investigate implementation of a new placement test (beyond the
ACT)
Academic Affairs; Institutional Research
By August 2007

F.
Establish new initiatives to increase freshman to sophomore retention
Academic Affairs; Student Affairs
2006-2008

Objective 2.7
Reorganize the Office of Recruitment and Admissions by Fall 2006
Action
A.
Hire new director of recruitment and admissions
Responsible Units
President
Dates
Summer 2006
B.
Hire new admissions officers
President; Recruitment and Admissions
Summer/Fall 2006
C.
Provide on-line application
Recruitment and Admissions
Fall 2007
D.
Investigate implementation of a seat deposit
Recruitment and Admissions; Fiscal Affairs
Fall 2007

Objective 2.8
Implement recruitment strategies to enroll a freshman class of 200 to
250 students each year from fall 2007 through fall 2012
Actions
Responsible Units
Dates

A.
Develop a 2-3 year recruitment plan
Recruitment and Admissions
Winter 2007

Celebrate

the

Renaissance

�B.
Develop new strategy to leverage financial aid
Recruitment and Admissions; Financial Aid
Spring 2007
C.
Develop system to allocate scholarship via academic divisions
Recruitment and Admissions; Financial Aid
Spring 2007
D.
Develop system for organized student, faculty, staff, and
alumni recruitment, including training for all groups.
Recruitment and Admissions; Financial Aid
Spring 2007

E.
Implement an on-line admissions form
Recruitment and Admissions
By October 2006
F.
Study majors of interest to potential students to revise our
current curricular offerings
Academic Affairs; Faculty Senate
2006 - 2008
G.
Work with each academic division to develop a specific
plan with targets for recruitment of students
Recruitment and Admissions
2006 - 2007 and on-going

Objective 2.9
Enroll an average of 50 new transfer/non-traditional students each
year from fall 2007 through fall 2012
Actions
Responsible Units
Dates

A.
Study history of non-traditional enrollment at college
Recruitment and Admissions; Institutional Research
2006 - 2007
B.
Develop specific goals, within overall recruitment plan,
targeted toward non-traditional students.
Recruitment and Admissions
2006 - 2007
C.

Develop closer relationship with Pulaski Technical College

as a feeder school
Recruitment and Admissions; President

T H I N K J U S T I C E

�Initiative 2 Success Indicators:
1. Raise admissions standards; additional requirements for those below this standard
2. Reduce the number of students needing remediation to less than 25% by 2012
3. Raise retention rate to 70% by 2012
4. Raise graduation rate to 30% by 2012
5. Restructure admissions operation, implementing a data based enrollment management system
6. Grow to an enrollment of 1,000 by 2012
7. Develop measurable enrollment management goals (short and long term)
8. Add 250 new beds on campus by 2010
9. Add new student center and dining facility

Strategic Initiative #3: The College will raise expectations and standards for faculty and
staff
Objective 3.1

Strengthen each academic division through assessment and evaluation
of faculty

Actions
Responsible Units
Dates

A.
Implement new process for course evaluations with timely feedback
provided to faculty
Academic Affairs
Spring 2007
B.
Conduct timely evaluations of faculty that are reviewed prior to
offering contracts
Academic Affairs
Spring 2007
C.
Develop a merit-pay system that links performance
Academic Affairs
Fall 2007

Objective 3.2
Develop a comprehensive orientation for new hires that emphasizes
the history, mission, and traditions of the college and frames the expectations of new hires.
Action
Responsible Units
Dates

Objective 3.3

A.
Develop and execute program
Human Resources
By January 2007

Employ screening and/or search committees for all vacancies

Actions
Responsible Units
Dates

A.
Publish new policy on faculty/staff hiring
Human Resources/ General Counsel
By December 2006

Celebrate

the

Renaissance

�B.
Monitor all searches to ensure compliance
Human Resources
2006-2012
Objective 3.4
Improve all customer service
Actions
A.
Initiate a new performance-based review of employees that is linked
to rewards
Responsible Units
Human Resources
Dates
By March 2007
B.
Investigate the offering of a staff contract or letter of appointment
annually
Human Resources; General Counsel
By September 2007
C.
Investigate the reestablishment of an information desk on campus for
visitors
Fiscal Affairs
By December 2007
D.
Investigate the reestablishment of an on campus bookstore
Fiscal Affairs
By December 2006
E.
Investigate/implement an on-line customer service training to be
completed by all employees on an annual basis
Human Resources; CIS
By May 2007
F.
Distribute and post customer service tenets across campus
Human Resources
Spring 2006
G.
Implement a staff development committee which offers programs at
least monthly
Human Resources
By December 2006

Objective 3.5

Develop a strategy to continuously reduce the number of adjunct
professors utilized each term
Responsible Units
Academic Affairs
Dates
2007-2010

Objective 3.6

10

Completely overhaul information technology systems

T H I N K J U S T I C E

�Actions
A.
Responsible Units
Dates

Implement the BEAMS IT strategic plan
BEAMS team, Fiscal Affairs
2007-2010
B.
Overhaul College website
Institutional Advancement
2007
C.
Assess operations of CIS and implement strategies to
ensure that computer systems (i.e. e-mail) function consistently
and reliably
Fiscal Affairs
2007

Objective 3.7

Develop a holistic model for the physical, mental, and spiritual health
of employees
Actions
A.
Implement the Kendall Center strategic plan
Responsible Units
Kendall Center
Dates
2006-2012
B.
Ensure that staff development programs include topics
related to employee health and well-being
Human Resources
2006-2012

Objective 3.8
The College will implement a gradual increase in faculty and staff
salaries as the result of increased enrollment and retention rates
Actions
Responsible Units
Dates
Actions
Responsible Units
Dates

A.
Develop a plan to increase faculty and staff salaries to
the mean of peer institutions
President; Fiscal Affairs
By Fall 2007
B.
Begin implementing a merit-based reward system for
faculty and staff raises
President; Fiscal Affairs
By Fall 2009

Initiative 3 Success Indicators:
1. Create baseline data on student satisfaction using the ACT Student Opinion Survey in the fall of 2006; survey
every two years to measure progress
2. Improve student satisfaction
3. Improve customer service
4. Improve faculty and staff morale
5. Strengthen support/education of adjunct faculty

Celebrate

the

Renaissance

11

�6. Implement a new performance-based annual review of employees
7. Faculty and staff salaries at or above the mean for schools of similar background, size, and operational budget
8. Implement professional development programs which help faculty and staff find their individual callings,
providing additional resources for those who desire to continue with the College as well as providing resources
for those whose calling lies elsewhere

Strategic Initiative #4: The College will expand its visibility and exposure within the
city, the State, the region, and the nation.
Objective 4.1

Publicize PSC alumni

Actions
Responsible Units
Dates

Objective 4.2

A.
Develop a PR campaign focusing on alumni
Institutional Advancement
2007-2012

Highlight accomplishments of faculty and staff

Actions

Responsible Units
Dates

A.
Solicit news from faculty and staff on a mon thly basis to
use for on campus publications, the webpage, and the Philanderian
magazine.
Institutional Advancement; Academic Affairs
2006-2012
B.
Investigate the development of a campus faculty/staff
newspaper or newsletter to highlight accomplishments
Institutional Advancement
2006-2012

Objective 4.3

Increase involvement of faculty, staff and students in the broader community

Actions

Responsible Units
Dates

A.
Develop a "Volunteer PSC" or similar program to
encourage and coordinate volunteerism by all members of the PSC
community
Student Affairs
By Fall 2007
B.
Investigate the teaching of AP courses in local high schools
by PSC faculty
Academic Affairs
2006 - 2007

Objective 4.4

12

Revamp the Presidential Ambassador Program

T H I N K J U S T I C E

�Actions
A.
Responsible Units
Dates
B.

Write new policies regarding the Presidential Ambassador program
Recruitment and Admissions
2006 - 2007
Develop external opportunities for Presidential Ambassadors
Recruitment and Admissions
2006 - 2007

Initiative 4 Success Indicators:
1. Increase number of mentions in local press
2. Increase the total number of visitors to campus
3. Increase the diversity of visitors to the campus for events

Strategic Initiative #5: The College will engage students outside of class to further
develop critical thinking, communication, character development and civic involvement
skills necessary for leadership in their professions and communities. Special attention
will be given to Black men students.
Objective 5.1

Develop a structured leadership program

Actions
Responsible Units
Dates

A.
Create opportunities for alumni to serve as career mentors
ICC
By May 2008
B.
Assess the leadership development of PSC students through
standardized instruments
ICC/ Student Involvement
By May 2008

Objective 5.2

Develop programs specifically to address Black men enrolled at the college

Actions
Responsible Units
Dates

A.
Establish Black Male Initiative Task Force
President
December 2006
B.
Develop programs and services to enhance the experience
of Black men at PSC, including improved graduation rates
BMI Task Force
By May 2007
C.
Monitor progress of initiatives and report annually on successes
BMI Task Force
2007-2012

Celebrate

the Renaissance

13

�Objective 5.3
PSC students

Implement a strong international experience (i.e. study abroad) for

Actions
Responsible Units
Dates

A.
Develop a position paper on international education
Academic Affairs
By May 2008
B.
Develop a plan with benchmarked numbers to increase the
international experiences of students
Academic Affairs
By May 2009

Objective 5.4

Develop a comprehensive program for enriching educational
experiences (internships, co-ops, practica, and clinical assignments)

Actions
Responsible Units
Dates

A.
Develop benchmark goals for percentage of graduates who complete
an enriching educational experience
Academic Affairs, Student Affairs
By May 2008
B.
Implement mandatory enriching educational experiences as a degree
requirement
Academic Affairs
By May 2009
C.
Develop relationships with local, regional and national agencies to
ensure enriching educational experiences for all students
Division Chairs, Academic Affairs, Institutional Advancement
By May 2009

Objective 5.5

Develop a service learning component to the PSC experience

Actions
Responsible Units
Dates

A.
Develop a model for implementing service learning
Student Affairs, Academic Affairs
By May 2008
B.
Develop an office for service learning and volunteerism
Student Affairs
By May 2009
C.
Develop benchmark goals for the amount of volunteerism completed
by graduates as part of the PSC experience

14

T H I N K J U S T I C E

�Objective 5.6

Update physical master plan to enhance the overall academic experience for students

Actions
Responsible Units
Dates

A.
Determine facilities needs
Fiscal Affairs
2006-2007
B.
Develop plan to finance the needs of the campus
Institutional Advancement
2006-2008

Objective 5.7

Implement programs and activities designed to create a greater sense of connection
to students among themselves, and with faculty, staff, administrators, and
community

Actions
Responsible Units
Dates

A.
Continue to assess and improve the Pathfinders Mentor
Program
Student Affairs
2006-2012
B.
Develop professional development sessions for faculty,
staff and administrators on the HBCU ethos, particularly the
necessity of connecting with students
Each Division
2006-2012
C.
Implement the PSC Campus Ministry Plan which addresses
issues of student connectedness, spiritual health and development
Campus Ministries
2006-2012

Initiative 5 Success Indicators:
1. Develop programs to prepare students for leadership roles in the State of Arkansas
2. Host at least 30 active student organizations
3. Reorganize student government
4. Expand the Panther Programming Union
5. Improve Greek Life
6. Develop a support system/organization for Black men

Celebrate

the

Renaissance

15

�Board of Trustees

President's Cabinet

Rev. Larry Ross, Chair
Mr. Bob Birch
Ms. Lynda Byrd
Bishop Charles Crutchfield
Dr. Freddye Davy
Dr. Charles Donaldson
Dr. Joycelyn Elders
Mr. Barnett Grace
Mr. Harold Gwatney
Dr. Frances Harris
Dr. Cynthia Hopson
Mr. Excell LaFayette, Jr.
Ms. Pat Lile
Rev. C. E. McAdoo
Mr. Roddy McCaskill
Mr. Arthur Montgomery
Ms. Frances Nixon
Ms. Stacy Sells
Mr. Don Riggin
Rev. William Robinson
Dr. Steven Strode
Ms. Erma P. Williams
Rev. Mackey Yokem

Shannon Fleming, Ed.D.
Vice Presidentfor InstitutionalAdvancemen
George R. Gray
Director of Admissions and Recruitment
Frank James, Ph.D.
Vice President for Academic Affairs
Juliana Mosley, Ph.D.
Vice President for Student Affairs
David D. Page
Director of Financial Aid
Eric Walker, Esq.
General Counsel
Terry Wallace
Vice President for Fiscal Affairs

Mr. Jeremy Carter, ex officio
Mr. Tim Tucker, ex officio

T H I N K J U S T I C E

Philander Smith College
One Trudie Kibbe Reed Drive
Litttle Rock, AR 72202
www.philander.edu

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